CARRY YOUR PASSION
CARRY YOUR PASSION
FOR WOMEN FULL OF SENSE AND TALENT
SELENT is a coined word combining “SENSE” and “TALENT.”
It is a functional bag brand founded by a global collective of creators
from PARIS, SEOUL, and TOKYO.
Under the slogan “CARRY YOUR PASSION,”
SELENT ÉTHER (Selent Ether) proposes a new choice of
functional luxury bags for women who are both professional and fashionable.
PASSION IN EVERYDAY LIFE
We are more than just a bag brand.
SELENT ÉTHER was born from the desire
to create tools that support the everyday lives of those who live with passion.
For those who chase dreams, take pride in their work,
and walk their own path in life. We wish to stand beside them in every moment,
quietly giving them strength from behind.
Our design is born where the sensitivity of Paris,
the precision of Tokyo, and the practicality of Seoul meet.
Lightness and strength. Elegance and functionality.
We pursue the beauty that allows opposites to coexist in harmony.
Each bag is crafted with meticulous attention to detail—even in the unseen parts—
designed to naturally blend with the movements and rhythm of its user.
In the mornings as you rush through the city,
on quiet nights on your way home,
or amidst the landscapes of your travels,
SELENT ÉTHER is there with your passion.
More than a bag to carry your belongings,
it is “CARRY YOUR PASSION” — a design created to carry your passion itself.
This is the story of SELENT ÉTHER.